At CNC Polystyrene it was a pleasure to create such an influential, positive and optimistic word into a solid model that would not only be eye catching but also promoted huge business opportunities available in the run up to the International Festival for Business 2014, dubbed the “Business Olympics” and Europe’s biggest business event for 50 years.
Standing at 5ft tall and 30ft long, this logo was perfect for CNC’s cutting edge technology and employee’s capability. Some of the materials used in manufacture included High Density Polystyrene, clear acrylics, and Impact sheet. The large model logo made its way around the UK, starting from London, then Liverpool – the heart of the International Festival for Business – stopping off at iconic venues, such as the top of the BT Tower, the Financial Times and the Echo arena.
Once it came to life, the model exceeded everyone’s expectations as the classic yet simple blue silhouette transformed the Client’s vision into stylish reality.